Not certain what colors are best to use for your web site? Psychology could hold the solution! Surprisingly, webdesign and color psychology must work concurrently when you want to make a website that hooks your customer’s attention and makes them want to do business with you.

To style a good and professional-looking web site, your colors need to go with one another, as well as be comfortable and simple to read. However they should also be chosen with their psychological effects in mind. Colors produce emotional responses in folks, more effectively than words ever can. They send a particular, nearly instant non-verbal message about your brand, and have a large subliminal effect on whether or not guests to your website will decide to purchase from you.

Colors are commonly separated into 3 ‘temperatures’. Warm shades, such as reds, oranges and yellows, seem exciting and bold. Unless your corporate message is meant to communicate energy and power, warm tones should not be the primary color palette for your website. Cool tones, such as blues, greens, magentas and violets, are tranquil, restful and tend to create a relaxed feeling. You can use these colors freely throughout your website. Neutral shades, including blacks, whites and greys, compliment either warm or cool colors and are good to use for backgrounds.

If you’re having troubles with choosing the ideal colors for your site, why not call in the professionals?  Bird and Co, who specialize in graphic design in Birmingham, have a wealth of experience of helping small companies decide on their color palettes.

The most effective method to settle on a color palette for your website is to consider the emotion you would like your site visitors to feel once they come to your home page. What impression would you like them to have of your business? What actions do you want them to take? This webdesign and color psychology tip list will help you whittle down your selections:

Neutral Shades
White: unsoiled, uplifting, wholesome, modern
Black: elegance, influence, subtle, traditional
Grey: influence, institution, moderate, practical
Brown: successful, rich, helpful, ecological

Warm Colors
Red: passion, force, aggressive, exhilaration
Orange: delight, vibrant, lively, positive
Yellow: cheery, rational, tender, jealous

Cool Colors
Blue: confidence, refuge, financial responsibility, reliability
Green: assets, standing, pure, progress
Purple: chic, arty, mystical, extravagance

For your color palette to work, it must be balanced and harmonious. If you have too many colors, it looks puzzling and messy…and too few looks boring. Opt for two or three main colors for your web site, and then accent them with different shades of those colors. Keep in mind that, overall, the best color scheme for reading online is black text on a white background.

When you put webdesign and color psychology to work together, you’ve got a much better probability of creating a web site that not only supports your brand and impresses your visitors, but leads them to take action.