Web design tip number one – Use black text on a white background.

Web design that converts visitors into customers must make sure that any sections of text greater than 2 lines uses dark text, preferably black text on a white background.  For blocks of text in your web design you need to forget about fancy font colours and dark backgrounds in your attempt to achieve visual appeal.  Your web design should stick with the basics of making your text easy to read on the screen.

The web design reasons for it include…

In order for you to be able to sell to your potential customers.

1. It is important to make it easy for people to absorb the information on your web site. This is done with a clean well designed structure andand colours.
2. Research shows that anything more than a 15% background tint starts to severely interrupted the brain’s capacity to comprehend what they read.
3. Your web design needs to be all about conversion and less about the branding.

If you are a small to medium business then selecting a dark text on a white background for main copy usage use is the most sensible and cost effective strategy to use.

Research your keywords early in the process.

It is imperative to research the most commonly used keywords and key phrases used to find your product and service.  Then once you know what they you need to make sure that these keywords occur on your website.

A great web design that never gets seen will not help you grow your business, and the best online way to be seen is to be found in the search engines.

Web design is often a less about the design, and more about the copy, because if the copy does not contain the frequently searched for keywords/phrases, then you are never going to get in front of a customer. So make sure that you know which keywords you should be being found for and place these strategically in your text throughout the site.

Tip Three – Make your web site visually appealing.

Some graphic designers may be worried that black text on a white background is inconsisitent with making your web site visually appealling.

The truth is that your web site needs to be found in the major search engines and for your information to be clearly communicated (i.e. easily read).  But you must also at all times present your information in a professional manner to engender the customer trust required in order to purchase from you for request information from you.

By the following of these three simple rules above in your business, you will benefit from more sales leads, signups and sales conversions from your web design.